Leading European white goods brand, Beko, have become one of the top contenders for kitchen appliances and technology in Australia with their latest products on display at Beko’s recent Cooking Launch.
More than 80 retailers and trade stakeholders attended, alongside Beko Australia and New Zealand Managing Director, John Brown, to witness the latest and innovative cooking appliances on display.
With the launch of their new and innovative Side Venting Oven and Active Fresh Blue Light™ refrigerator technology in Australia this year, Beko is taking the industry to the next level by providing consumers with a fresh reason to make home cooked meals each day.
Australians throw away approximately $8 billion worth of food and waste four million tonnes of edible food each year. In addition, Australians discard up to 20 per cent of the food they purchase, which equates to one out of every five bags of groceries bought. NSW Government; ‘Love Food Hate Waste’, http://www.foodwise.com.au/foodwaste/food-waste-fast-facts/
Beko Australia and New Zealand Managing Director, John Brown, says Beko’s advanced technology will help reduce the amount of food wastage in Australian households.
“With a range of innovative and advanced technologies, Beko is helping families keep fruit and vegetables fresher for longer and help to reduce the amount of groceries that end up in the bin only a short time after purchase,” said Mr Brown.
“Beko’s Active Fresh Blue Light™ refrigerator technology keeps food lasting up to three times longer than standard cooling technology and preserves natural flavours and nutritional elements in healthy food intact for longer, meaning less food wastage.
“Our 94L capacity ovens with side venting even-heating technology and 12 cooking functions are bigger than many ovens in the Australian market, meaning families can enjoy perfectly home cooked meals more often without compromising on time or cooking space.”
According to the Australian Bureau of Statistics, less than seven per cent of Australians consume the required daily vegetable intake with only one in 15 eating a sufficient amount of vegetables, while just over 54 per cent get their recommended daily intake of fruit. (1)
Beko believes this new technology will encourage Australian families to invest more in fresh produce and boost their intake of fruit and vegetables.
“We’re encouraging families to take advantage of these developments and become more invested in their healthy eating habits and lifestyle through our innovative technology that aims to help families in their everyday,” said Mr Brown.
The Cooking Launch featured a custom-built wall of 16 94L capacity ovens, their retail standard mock kitchen, gourmet kitchen with freestanding 130L capacity oven and refrigerators featuring Active Fresh Blue Light™ technology.
Beko designs and manufactures a range of white goods and home cooking appliances, including Fridges, Washing Machines, Tumble Dryers, Dishwashers, Ovens, Microwaves, Freestanding Cookers and Cooktops, which can be found at retailers nationwide.
Beko is the international home appliance brand of Arçelik Group and offers product lines that include major appliances, air conditioners and small appliances. Beko is No.1 in the European free-standing white goods market and the second largest home appliance brand in Europe in the white goods sector, and has been the fastest growing brand in the overall European market between 2000 and 2016.
For Beko, the smart generation is the greatest source of inspiration in pioneering future solutions. Beko offers a range of smart solutions to cater to the needs of different people, cultures and ways of life in more than 140+ countries worldwide by providing fast, flexible and energy saving home appliances with smart technologies and stylish design.
Beko is a Premium partner of FC Barcelona and Australian Rugby Sevens star Ellia Green, and as a result knows exactly what the top players in the world eat in order to perform their best. By highlighting to children and parents what their heroes eat, Beko hopes to inspire new eating habits with their latest campaign, ‘Eat Like A Pro’. Beko wants to support parents, particularly their children, to be active, eat healthy and encourage a healthy lifestyle.